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NOROO ATELIER
NOROO PAINT
BRAND
최근 캠핑 트렌드에 맞춰 MZ세대에게 힙하게 떠오른 '토르컨테이너'와 콜라보하여 노루페인트 굿즈 제작. 사이트에서 디지털 페인팅과 아티스트 콜라보 스티커로 나만의 굿즈를 꾸미는 '노루 아뜰리에' 캠페인 진행. 3만 6천 건 이상 참여와 함께 브랜드의 가치를 올리다.
APRIL 2022
DATE
101K+
TOTAL WEBSITE VISITS
COLLABORATION PROJECT BY NOROO PAINT WITH 'THOR CONTAINER', A CAMPING PRODUCTS BRAND THAT HAS RECENTLY CAUGHT THE EYES OF MILLENNIALS AND GEN Zs. USERS CAN PAINT AND DECORATE THEIR OWN CONTAINERS ONLINE WITH ARTIST COLLABORATION STICKERS. THE PROJECT REACHED OVER 36,000 PARTICIPANTS WITHIN 1 MONTH.
DIGITAL CAMPAIGN
CATEGORY
36K+
TOTAL PARTICIPANTS
AWARDS
A.N.D. AWARD WINNER 2022
디지털 광고 캠페인 부문 생활용품 분야
▼ CAMPAIGN MICROSITE UI
▼ EVENT PROCESS
▼ USER-GENERATED IMAGES
1/15
▼ COLLABORATION GOODS
▼ REWARDED BEST PAINTINGS
▼ HONORABLE MENTION https://www.careet.net/793
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